The campaign created a trend and then a landmark - a proper one. The local government put up a street sign, it was featured on both local and national TV Station, the area gained a zip code and was added to Google Maps and Waze and, the icing on the cake, the local tourism agencies started selling tours to a place that one month earlier no one knew about.
37° 46´ 26" N 25° 10´ 42"W
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